Senior Strategist with 25+ years of experience across brand building, digital transformation and creative leadership — from global agencies to sustainable entrepreneurship.
BUILDING SYSTEMS. SCALING IMPACT.
Strategic setup and transformation of two sustainable fashion brands across digital channels and marketplaces.
Execution: CI implementation, shop relaunches, marketplace rollout and data-driven growth marketing (+162% sales growth).
Case: Band of Rascals & Honesty Rules | Even Better Group
BUILDING VALUES. SCALING VISIONS.
Creation and growth of a sustainable D2C fashion brand — from initial vision to international supply chain and omnichannel distribution.
Execution: European production setup, marketplace integration and hybrid B2C/B2B distribution with 60+ retail partners.
Case: NINE TO FIVE Fashion
CONNECTING TOUCHPOINTS. SHAPING EXPERIENCE.
Development of IKEA Germany’s first holistic digital strategy and connected customer journey ecosystem.
Execution: Strategic concept for seamless integration of digital platforms, touchpoints and omnichannel experiences.
Case: IKEA / Digital Strategy & Experience
THINKING BIG. CREATING MOMENTS.
Transformation of Berlin’s TV Tower into an interactive Telekom brand experience.
Execution: One of Germany’s earliest web-to-street campaigns connecting digital interaction with large-scale outdoor activation.
Recognition: Awarded Bronze at Jahrbuch der Werbung / Eurobest Media for innovative crossmedia communication.
Case: Deutsche Telekom / Fernsehturm Berlin
EXPERIENCING BRANDS. SHARING MOMENTS.
Strategic support and digital amplification of global brand experiences.
Execution: Connecting international live events with worldwide content distribution and cross-channel storytelling.
Case: BOSCH / World Experience
CINEMATIC STORYTELLING. LAUNCHING ICONS.
Global website relaunch and digital launch campaign for the Volkswagen Scirocco.
Execution: Creative lead for immersive 3D campaign films, including international film and photo productions in the USA.
Recognition: Awarded with the World Media Festival Grand Award & Gold for innovative digital brand communication.
Case: Volkswagen / Global Scirocco Launch & Website Relaunch
SCALING IDENTITIES. CONNECTING WORLDS.
Development and global rollout of the first worldwide MINI digital brand identity.
Execution: Strategic concept, design lead and digital extension of international launch experiences, including MISSION MINI.
Recognition: Multiple international awards including Cannes Cyber Lions, ADC New York, iF Communication Design Gold and Red Dot Award.
Case: MINI Digital Brand Identity / Interone Worldwide (BBDO)
VOICING CALM. BUILDING AUDIENCES.
Concept, branding and full-stack production of a mental health podcast format focused on deep rest and guided relaxation.
Execution: Content strategy, empathetic storytelling and multi-channel distribution across Spotify, Apple Podcasts and YouTube.
Case: entspannt-einschlafen.de (Yoga Nidra & Deep Rest)